In the absence of measures taken to use mobile shopping to their advantage, broadly-defined mobile retailing will hurt, rather than help, most retailers. The reason is simple. Web-equipped mobile users easily can check prices, availability, product reviews and other information on products while they are in stores. And people are doing that. See the article… Read More
Despite the fact that the point of purchase is now highly mobile, retailers are going to find that the physical store still needs significant investment. Shoppers expect it to be the epitome of the brand experience and the embodiment of all that is unique about the way a merchant does business. See the article about… Read More
The social media guru and SVP of idea development at Forrester Research has released a Spinal Tap-like (goes to 11!) list of retailers who, in his view, are the best examples leveraging social media and digital technology. See the article about the best use of social media by a retailer… Read More
“Our story is a testament to the truth that web-focused social media can have a very real impact in driving traditional retail demand. This campaign has proven our reverse marketing model and enabled us to overflow the banks of the Internet and establish a growing number of major brick and mortar retail deals,” said Jeff… Read More
Ferreiro and his business partner, Joseph Amoroso, advertise in local newspapers, mass email customers about new and sale items and text message them passwords tied to exclusive discounts. Yet nothing brings in business like their Facebook page. “It blows everything else away,” Ferreiro said. See the article about finding and keeping customers in a social… Read More
Every December, the media is filled with lists ranging from market predictions for the upcoming year and this year’s “best of” stories to best sellers and service providers. See the article about 10 best of digital media and retail lists… Read More
Groupon’s quick success has spawned dozens of copycat daily deal sites, but will these sites continue to flourish? Only if marketers become savvier to the new breed of consumer in today’s digital world. From a consumer point of view, the problems with the Groupon model are these. See the article about learning from Groupon’s shortcomings… Read More
The mainstream of mobile commerce is not yet based around making purchases via mobile, but in using phones as a shopping aid—for store location, product research and finding deals. Consumers are eager to check their phones for info, but retailers have been behind the game. See the article about what shoppers want from Retail Apps… Read More
Retail marketers shouldn’t think twice in considering leveraging social media strategies to maximize their online sales and promotions. Here’s 4 ways it can be done. See the article about ways to use social media to improve your holiday sales… Read More
Cross-channel fulfillment and inventory optimization have become imperative to sustain business. Here are the five big IT trends that will impact retailers in 2011. See the article about 5 Retail IT trends to watch in 2011… Read More