92% of CMO’s say that they are focusing mainly on Facebook for their social media efforts this holiday shopping season. That’s up from 76% in 2009. See the article about retailers focusing on Facebook… Read More
Groupon Stores will let businesses create and launch their own deals whenever they want and as frequently as they want, without waiting several months to be featured as the deal of the day. See the article about Groupon 2.0… Read More
Can a retail store make product sales on social media? Yes, but that need to not be the primary focus. It’s necessary to understand that folks (your prospective customers) do not join social media sites to spend cash. They are there to reconnect with old buddies and family, make new friends, research merchandise and get… Read More
From purchasing Twitter hashtags to a general push through social channels to get shoppers in stores, the online buzz around shopping deals this season doesn’t seem to be slowing at all. To take a holistic look at retailers who are social media superstars, we asked Josh Bernoff, Senior Vice President of Idea Development at Forrester… Read More
Retailers need to adopt a nuanced response as the popularity of social media, mobile commerce and location-based services impacts on purchase habits. “Many retailers are unsure how much to invest in these channels and the effect they will have on their marketing, pricing, loyalty programs, and customer relationships,” said the Boston Consulting Group. See the… Read More
The focus of reports on social media has been on the benefits to the consumer, but there’s a lot of upside for retailers that use these tools to engage their customers — upside that extends far beyond the ability to get in front of prospective customers in a new channel. See the article about retailers… Read More
Some quick tactical tips and suggestions for retailers getting into social media, regardless of what market you specialize in. See the article about tips to help retailers engage in social media… Read More
Retail CMOs’ sharpening and increasing focus on social networking sites speaks to the growing popularity and effectiveness of this medium to reach consumers across demographics. Further, the low-cost nature of social networking gives retailers more room to boost their broadcast media investment for the holiday season. See the article about Retail CMOs cite flat holiday… Read More
It’s been two weeks since Lustre Pearls and Gems started offering a $200 coupon code for check-ins via Facebook Places at the Westfield Valley Fair mall in Santa Clara, CA. See the article about Facebook Places driving foot traffic… Read More
While Target made a splash by purchasing the Promoted Trend on Twitter before the big holiday shopping day, other top department stores, consumer electronics, and home retailers used their Twitter accounts to promote specific in-store and online offers, and to engage with consumers who embraced the holiday shopping spirit. See the article about how top… Read More