Foursquare has about 5 million users right now. I caution, however, to not let the numbers you see persuade you to do anything until you have done a thorough examination as to whether location based services can do anything at all for your business. See the article about Foursquare retail checkins during holiday… Read More
Retailers are proactively reaching out to their customers and target audience via social media, ranging from Facebook and Twitter pages to blogs and online communities.… Read More
Did all the retailer promotions on Facebook and Twitter this holiday season convince you to visit those sites? A new study says, no, not so much: Only about 5 percent of online holiday shoppers said they were “primarily influenced” to visit the retail sites suggested by social media channels. See the article about social media’s… Read More
If you’ve ever wanted to share your shopping experiences using your iPhone, Apple may soon have a solution for you. See the article about Apple shows social networking for retail stores… Read More
Retail organizations can differ greatly from traditional B2C businesses – with their dynamics presenting a series of unique opportunities and challenges around the development of social media strategy and tactical implementation. See the article about the Retail Social Media Model… Read More
Incorporating a few new ideas into your holiday specials this year could help you boost your sales even in a slow economy. See the article about four retail strategies… Read More
The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. See the article about top 10 social networking websites & forums… Read More
“The marketing message is now in the hands of the consumers,” he said. “They are all-powerful. Technology allows them to send and receive messages in seconds, and they tell everybody — everybody — what they are thinking. This is a totally new dynamic in marketing. If you are not aware of it, you need to… Read More
Launched four months ago, ShopKick calls itself the first program that rewards users just for walking in the door, with the hope that once they do, they’re more inclined to make a purchase. See the article about how 2010 tech changed retail forever… Read More
Mobile and social media gifting has never been more popular and 2010 is poised to be the first digital holiday season with mobile purchasing, delivery and in-store redemption expected to ease holiday shopping for nearly half of holiday revelers. See the article about gift giving goes digital… Read More