The technology is cool and it’s easy to see why it’s appealing to retailers. Shopkick gets paid using a performance-based model. And set-up costs are minimal, with the boxes costing less than $100 each, Mr. Roeding said. Mr. Roeding said retailers have between a 20% and 95% conversion rate (the number of shoppers who actually… Read More
Last week, Facebook held their Mobile Event during which they announced several new upcoming features. One of the most interesting among these was ‘Deals‘, a feature that could help local businesses get noticed by more users on Facebook. Facebook has already tied-up with over 20 retail chains and they expect to host about 20,000 deals… Read More
Welcome to the rise of the social consumer and a new era of social commerce. From online to offline to online again, social consumers are checking into businesses, fusing online and offline engagement and influencing behavior and decisions in the process. These increasingly important acts of social exchanges are gaining in value and delivering benefits for both… Read More
Meet the new shopper. The digital consumer is shopping with friends, sharing recommendations, and actively engaging in dialogue with brand owners on how they want to be served. With the rise of social commerce, you have new opportunities to anticipate, personalize and energize the shopping experience; but our finished research report documents that convention is the biggest… Read More
Facebook Places has been around for a couple months, letting Facebook users let their social network know where they are and what they’re doing, but it has lacked incentive. The new Deals function means businesses will be able to offer bargains and discounts with Facebook Places as well. The 500 million plus Facebook users will now… Read More
Groupon, the “localized” deal of the day website has witnessed phenomenal growth in the last one year. Groupon’s success underlines the power of Social Media which makes it so easy to connect with other like minded people over the internet. Even retailing giant Walmart seems to be taking note of Groupon’s success and has launched a Facebook… Read More
The consumer voice has never been stronger. The age of the socially connected consumer is here. A recent consumer survey ranked consumer content as the #1 aid to a buying decision, cited by 91% of respondents (JC Williams Group, 2006). Retailers need to take notice and change to meet the demands of the smarter consumer.… Read More
YouTube’s Promoted Videos program hit a major milestone this month, hitting half a billion views. This figure certainly lends more credence to recent conjectures that the video-sharing site might, in fact, be starting to generate significant revenue (if not profits) for Google. The Promoted Videos program launched two years ago, and, according to the YouTube… Read More
Through smartphones that signal someone’s location, stores and brands like Starbucks, Tasti-D-Lite, Macy’s and Pepsi are getting live information about when and where people are shopping. Some companies are turning Foursquare into a virtual loyalty-card program, while others are creating their own location applications, offering customers discounts or other rewards for shopping. “It gives us immediate feedback… Read More
More and more smartphone-carrying customers are checking in on social, location-aware services such as Foursquare, Yelp, Gowalla and now Facebook Places. While these services are primarily consumer-focused, room exists for the business owner to step in and engage customers. While you don’t have to use every location-based application out there, it’s important to know what each one offers business… Read More