More and more smartphone-carrying customers are checking in on social, location-aware services such as Foursquare, Yelp, Gowalla and now Facebook Places.
While these services are primarily consumer-focused, room exists for the business owner to step in and engage customers. While you don’t have to use every location-based application out there, it’s important to know what each one offers business owners.
See the article about geolocation for retail