Last month, Arby’s kicked off a Foursquare promotion in which mayors of 37 locations from Evansville, Ind., to Huntsville, Ala., get reserved seats at “Mayor’s tables” and 50% off meals. “This represents the intersection of the social-media conversation we want to be a part of and the real-world targetability that larger retail operations desire,” says… Read More
In 2010, we’ve seen the rise of so-called “social shopping” services. They rely heavily on technologies such as social networking, crowdsourcing and smart phone scanners. Here we present five of the main social shopping developments of 2010. See the article about top trends of 2010… Read More
I’m always surprised at how few retail spaces take advantage of Twitter and Facebook (yes, there are exceptions). The costs are low, the risks are manageable and your customers are already using the platforms. See the article about driving traffic to your retail shop… Read More
There is no denying that social media has become an important means of communication. The big argument going on now is whether social media can be used as an effective marketing tool for business. Can actively participating in social media translate into sales for your brand? See the article about social media and retail… Read More
While less than 20 percent of retailer respondents report they currently have written social media strategies and plans in place, an additional 50 percent of retail respondents said they are in the process of developing social media strategies as part of their overall stores brands marketing, according to the new research report titled “Store Brands… Read More
Social media has taken industry by storm. So much so, that marketers are trying to figure out how to apply it at all the various consumer touchpoints, including retail. The question is, how do you make Twitter, and other such technologies, relevant in a store experience. See the article about social media and retail… Read More
“I would go so far as to say that social media is definitely connecting more people to sales,” said Tom Aiello, a spokesman for Kmart and Sears. “It used to be that we had to have our message pass through some sort of media. Social media allows us to talk directly to our customers.” Marketing… Read More
Bernie Brennan and Lori Schafer wanted to understand how retailers can increase market share and brand equity through social media and mobility, so they certainly did their homework. The pair spent more than a year researching some of the world’s leading companies, and wrote a book titled “Branded! How Retailers Engage Consumers with Social Media… Read More
Smart retailers will be layering plenty of digital and social media into this year’s holiday campaigns, as they should. Retailers will be fighting hard for consumers’ dollars during the next two months, and they’ll be looking to technology to give them a leg up on the competition. To that end, there will be plenty of… Read More
Social networks and social media (Facebook, Twitter, blogs, etc.) get a lot of attention in the business world. However, another major marketing movement may have a much larger impact on how products are made and companies are managed: discounted group buying sites. Group buying sites attract businesses’ attention because these sites drive purchase behavior and results.… Read More