For both retailers and marketers, it’s an exciting time for customer loyalty programs. Two main trends in technology are transforming the customer loyalty space once again, by dramatically increasing the accessibility of customer data. See the article about data trends in customer loyalty… Read More
While less than 20 percent of retailer respondents report they currently have written social media strategies and plans in place, an additional 50 percent of retail respondents said they are in the process of developing social media strategies as part of their overall stores brands marketing, according to the new research report titled “Store Brands… Read More
“I would go so far as to say that social media is definitely connecting more people to sales,” said Tom Aiello, a spokesman for Kmart and Sears. “It used to be that we had to have our message pass through some sort of media. Social media allows us to talk directly to our customers.” Marketing… Read More
Social media has taken industry by storm. So much so, that marketers are trying to figure out how to apply it at all the various consumer touchpoints, including retail. The question is, how do you make Twitter, and other such technologies, relevant in a store experience. See the article about social media and retail… Read More
Bernie Brennan and Lori Schafer wanted to understand how retailers can increase market share and brand equity through social media and mobility, so they certainly did their homework. The pair spent more than a year researching some of the world’s leading companies, and wrote a book titled “Branded! How Retailers Engage Consumers with Social Media… Read More
Smart retailers will be layering plenty of digital and social media into this year’s holiday campaigns, as they should. Retailers will be fighting hard for consumers’ dollars during the next two months, and they’ll be looking to technology to give them a leg up on the competition. To that end, there will be plenty of… Read More
Social networks and social media (Facebook, Twitter, blogs, etc.) get a lot of attention in the business world. However, another major marketing movement may have a much larger impact on how products are made and companies are managed: discounted group buying sites. Group buying sites attract businesses’ attention because these sites drive purchase behavior and results.… Read More
As we manage through one of the most challenging U.S. economic downturns, American consumers have made significant shifts in what they buy and watch. At the same time, consumer packaged goods (CPG) retailers and manufacturers have seized the moment to drive – rather than ride — the recession wave through innovation. How is this innovation… Read More
The internet has created a platform where customers no longer value brand loyalty, according to a survey by Forrester Research. David Selinger, CEO of online consultancy firm RichRelevance, said, “Customers will write reviews regardless, so it is better to be part of that story. If there’s one consistent trend, it’s that loyalty has gone.” See the… Read More
As part of a study of nearly 10,000 visitors to the biggest e-retail websites in the United States, Fore-See Results wanted to show how different elements of a shopper’s interactions with a company (including on social media) impact their purchase intent, loyalty, and recommendations. What they found is validation that social media is a viable… Read More