Thanks to the emergence of location-based services such as Foursquare, Gowalla, and now Facebook Places, millions of users are recording their daily adventures and broadcasting digital breadcrumbs to their social graph. However, the brand value of a check-in on a location-based service is debatable, and its ROI unclear. Many brands have been trying to find value in experimental promotions, mostly… Read More
Executive support is the leading adoption capability of retailers launching social media initiatives, according to a new report from Aberdeen Group. Findings from “Social Media ROI” indicate that when retailers adopt social media as a marketing tool, they primarily look within the company for drivers. The leading capability of retailers adopting social media, executive support… Read More