Over the last couple years, services such as Groupon have sprouted up offering deep discounts to consumers. Such services boast the ability to get thousands of new customers through the door with one daily ad. What operator doesn’t like the sound of an instant expansion to their customer base? But before considering a service like… Read More


We are often asked for the “secret sauce” behind a successful loyalty program and whether we can provide a blueprint that can help retailers optimize their approach. In answer, there is no single generic “ideal program” — the retailer-customer relationship is far too complex to dumb down in this way. See the article about building… Read More