Shopkick, the location-based mobile rewards app, appears to be gaining momentum as the holiday shopping season cranks up, recently signing up Target and The Wet Seal. They are the latest retailers to jump on the location-based shopping app bandwagon joining American Eagle Outfitters, Best Buy, Macy’s, Simon Malls and Sports Authority in deploying the app… Read More
Black Friday sales are expected to increase by 3.8% and Cyber Monday sales to grow by 2.5% this holiday season, according to BDO USA’s Retail Compass Survey of CMOs, which polls chief marketing officers at 100 leading U.S. retailers. Black Friday and Cyber Monday expectations are more bullish this year compared with 2009 when both… Read More
“Checking in” at a retailer or service provider is getting more valuable than ever, with more companies rewarding customers who do no more than simply walk inside a particular location. See the article about more evidence of rewards… Read More
Foursquare is partnering with PepsiCo and Safeway to launch a pilot program which could serve as the future of the company’s business model–and as an answer to competitors Facebook Places and Gowalla. Today, the New York-based geo-location service will introduce a rewards platform built on top of Safeway’s existing loyalty program. The platform enables users… Read More
Over the last couple years, services such as Groupon have sprouted up offering deep discounts to consumers. Such services boast the ability to get thousands of new customers through the door with one daily ad. What operator doesn’t like the sound of an instant expansion to their customer base? But before considering a service like… Read More
Technology has always played a major role in the evolution of the retail industry. But with new tech startups emerging on the scene every day, it can be difficult to filter through the PR noise and find technologies relevant for your business. So to help you get started, Software Advice put together a list of… Read More
We are often asked for the “secret sauce” behind a successful loyalty program and whether we can provide a blueprint that can help retailers optimize their approach. In answer, there is no single generic “ideal program” — the retailer-customer relationship is far too complex to dumb down in this way. See the article about building… Read More
Is there a way social media can help you maintain loyalty with your current customer base? And do they know that you are involved with social media? There are 3 ways to do that. See the article about social media and retail… Read More
Newly released holiday shopping survey shows retailers capitalizing on use of smart phone apps to reward customer loyalty. Insiders predict trend could make the difference in competitive economic climate. See the article about retail strategies… Read More
There’s no question that Groupon can be a great deal for shoppers — since the site’s launch in late 2008 it has sold more than 13 million coupons, delivering discounts of more than $570 million. But are these deals working in favor of the stores offering them, or do they backfire? See the article about… Read More