Too often online retailers jump into the social media fray without considering long-term strategic goals. Web-savvy shoppers see right through “salesy” status updates. If your company is looking to get involved in social media and create unique customer/brand relationships, Twitter, Facebook and a company blog are three options to consider. See the article about strategies… Read More
The average consumer mentions specific brands over 90 times per week in conversations with friends, family, and co-workers. Furthermore, retailers and brands should be aware that 53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product. See the article about Social… Read More
92% of CMO’s say that they are focusing mainly on Facebook for their social media efforts this holiday shopping season. That’s up from 76% in 2009. See the article about retailers focusing on Facebook… Read More
Groupon Stores will let businesses create and launch their own deals whenever they want and as frequently as they want, without waiting several months to be featured as the deal of the day. See the article about Groupon 2.0… Read More
Can a retail store make product sales on social media? Yes, but that need to not be the primary focus. It’s necessary to understand that folks (your prospective customers) do not join social media sites to spend cash. They are there to reconnect with old buddies and family, make new friends, research merchandise and get… Read More
With over 2 billion hits a day, YouTube is the second most trafficked search engine on the web (runner up to search giant Google, of course). So if you aren’t using this service, you’re missing out on reaching tons of potential customers. See the article about how YouTube is changing the face of retail… Read More
“Bricks-and-mortar retailers enjoy advantages that are hard for online retailers to overcome. No description of cashmere can match the sensation of actually feeling it, and the inspiration people gain by shopping in physical stores cannot be ignored. “According to Millward Brown, these findings have implications for both brands and retailers. See the article about top… Read More
In summing up the revenue share of the Black Friday weekend, Marshal Cohen, chief retail analyst at NPD Research Group, states that 25% of the total holiday spend will occur over the Black Friday weekend. But, the real question is whether the Black Friday activity is an indicator of sustainable shopping habits associated with particular… Read More
Americans plan to spend an average of $688.87 on holiday-related shopping, a slight rise from last year’s $681.83. But those numbers just tell a fraction of the story. Here are some of the most interesting trends and nuggets. See the article about top ten holiday trends for 2010… Read More
From purchasing Twitter hashtags to a general push through social channels to get shoppers in stores, the online buzz around shopping deals this season doesn’t seem to be slowing at all. To take a holistic look at retailers who are social media superstars, we asked Josh Bernoff, Senior Vice President of Idea Development at Forrester… Read More