Retailers are proactively reaching out to their customers and target audience via social media, ranging from Facebook and Twitter pages to blogs and online communities. Retail Geeks tracks the Facebook activities and monthly fan base growth for the retailers and brands that they follow (and a few others). See the article about Facebook ‘Fan’ Winners… Read More
Target made a herculean effort to market its Black Friday sales, including buying the hashtag “#BlackFriday”, and received nearly one-quarter of all check in’s via the location-based, micro-blogging site. See the article about Foursquare, Twitter, Facebook increase your sales… Read More
Several start-ups have recently launched loyalty-card apps to help businesses attract customers and reward their regular fans. At the same time, these apps ferret out marketing data, giving even the smallest shop access to high-powered analysis. Here’s a look at four companies racing to reinvent loyalty programs. See the article about loyalty-card apps… Read More
While brands that are already active in social media will have the most success leveraging this channel for holiday marketing and promotions, it’s not too late to test the waters by integrating a social media element into your existing holiday promotions. Just be sure your social media efforts offer something of benefit to the customer,… Read More
Nearly six in 10 mobile users say they’ll be using their phones for holiday shopping, and retailers are falling all over themselves to offer applications and mobile websites to meet the demand. With smartphones, shoppers can compare prices, store loyalty and gift cards, make wish lists and get discounts at their favorite stores. See the… Read More
Will social network and mobile offers alter existing loyalty card schemes and change how retailers collect customer information? Hung LeHong, research vice president of retail at Gartner, says, “Facebook Deals and equivalents take personalisation and distribution to the next step. Not only are they a “call to action” to go get a deal, they also… Read More
More and more consumers are moving on to the new shopping paradigm called “social shopping” – a mix of e-commerce and traditional shopping where consumers shop in a social networking environment. See the article about Social Shopping and Social Media Marketing… Read More
It seems that as our technology improves, the business/customer relationship is declining. This trend can cause a significant decrease in sales. One way to counteract this trend is to resolve customer service problems successfully and efficiently in order to retain customer loyalty. See the article about frustrated customer service… Read More
As retailers put together their marketing strategies for holiday, social media has quickly evolved from a tactical check mark on their media list to a complete communication platform that customers have come to expect.… Read More
“The recession has forever changed people’s mindset about shopping,” said Dr. Alan Treadgold, Leo Burnett Worldwide’s head of retail strategy at Leo Burnett. “People have developed new rules for retailers. As a result, retailers must understand the changed role they play in people’s lives and meet their expectations to maintain customer loyalty.” See the article… Read More