While some retailers seem confused by the online world of social media, others are pretty comfortable in realizing that effective navigation in social networks can lead to successful brand building, expansion of customer base and penetration of new markets. See the article about the impact of social media… Read More
A new group of websites is trying to target deals to people’s specific shopping habits or their social networks’ recommendations. From discounts embedded in Internet ads to deals based on previous purchases, these companies want to take group buying to the next level. See the article about social networking and customization… Read More
Social Networking seems to be winning the day. Kim Shaver, vice president of marketing communications at Hooker Furniture says their social networking project “has surpassed expectations.” Many echo Shaver’s sentiments and are making social networking a priority, in their overall market strategy. See the article about Social Networking and what role it will play in… Read More
More stories are surfacing from merchants who miscalculated with Groupon, customers who found the experience lacking due to capacity issues, and a class action suit has been filed in California which could “threaten its business model”. See the article about what’s next for Groupon… Read More
“Part of our digital strategy is going where our customers are and engaging with them in relevant ways,” said Clay Cowan, vice president of ecommerce and digital marketing at Sports Authority, Englewood, CO. “Partnering with Foursquare allows us to do that and add real value. See the article about driving charity donations via mobile social… Read More
The retail experience is changing daily. The days of one way, push advertising are being transformed with social media so that the user has a greater degree of control and basically opts in for what they want, when they want it. See the article about social media marketing matters… Read More
Today, the shopping process may begin well before a consumer walks into a store, and in fact, can be completely transacted without ever setting foot into a retailer’s location (including taking delivery of the product). See the article about the future of social commerce in retail… Read More
Want to increase your presence on Facebook? If so, you might want to offer a killer contest that strikes a nerve with your audience — just like Macy’s did. See the article about increasing your Facebook “likes”… Read More
The music, video and retail industries may be “disrupted” by the increasing importance of social media, said Dan Rose, Facebook Inc.’s vice president of partnerships and platform marketing. “There’s a lot of potential there, for example if a product is ‘liked’ by a lot of people, it might go on sale.” See the article about… Read More
The pace of innovation makes many traditional retailers nervous, but they can no longer ignore social media and mobile strategies. To compete effectively, retailers must develop online communities to enhance customer relationships. Stores alone will no longer cut it. See the article about social media can no longer be ignored… Read More