Media Logic has released a study looking at the social media strategies deployed by 100 national retailers in the United States and concludes that the days of “nice-to-fool-around-with” are over. See the article about social media growth by national retailers… Read More
The power of the “like” is amplified when you fully understand the impact of reviews on today’s social consumer. Eighty-three percent of all holiday shoppers said they were influenced by customer reviews in an August 2010 survey by ChannelAdvisor. See the article about redefining Word of Mouth… Read More
As we went from store to store, I found myself checking-in everywhere and looking for promotions and discounts. I found myself contemplating buying things I didn’t need or want and going into stores that I had no intention of patronizing just to see if there was anything I might want to buy. See the article… Read More
As social media took off as a new way to increase one’s online visibility among a younger generation, a new marketing strategy has taken over as the newest and unique way of attracting new customers: collective buying websites. See the article about collective buying power… Read More
Just in time for the holidays, Consumer Reports has released a list of 10 companies that it believes have been naughty to shoppers, and 10 that have been nice. See the article about which list retailers are on… Read More
While it may seem counter-intuitive, there are quite a few reasons why business owners want to resist the urge to delete comments and reviews that are critical of them. Sometimes, negative reviews can actually help, not harm, your business. Here are a few reasons why it’s okay to let negative reviews lie on your page.… Read More
The largest sales day for retailers is almost upon us and major retainers have been preparing all year for it. Just about every major retailer has jumped on the big wave of social media and have all year building up their online prospects all year for the biggest sales event of the year, BLACK FRIDAY.… Read More
Black Friday is upon us and that means that retailers are scrambling to offer up the best door-busting (or mouse-busting) specials and promotions to entice eager holiday shoppers. See the article about 10 social media deals on Black Friday… Read More
“The rules for Black Friday have changed significantly,” says NRF President Matthew Shay. “Instead of waiting until Thanksgiving Day to announce their promotions, retailers are getting shoppers excited about Black Friday by offering sneak peeks of deals in advance, using social media to create buzz, and teasing upcoming deals on their web sites.” See the… Read More
Retailers from small independent boutiques to large box stores are using social media as a way to reach customers by offering special discounts and promo codes. See the article about retailers offering exclusive deals through social media… Read More