Incorporating a few new ideas into your holiday specials this year could help you boost your sales even in a slow economy. See the article about four retail strategies… Read More
The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million US internet users. See the article about top 10 social networking websites & forums… Read More
“The marketing message is now in the hands of the consumers,” he said. “They are all-powerful. Technology allows them to send and receive messages in seconds, and they tell everybody — everybody — what they are thinking. This is a totally new dynamic in marketing. If you are not aware of it, you need to… Read More
Launched four months ago, ShopKick calls itself the first program that rewards users just for walking in the door, with the hope that once they do, they’re more inclined to make a purchase. See the article about how 2010 tech changed retail forever… Read More
Mobile and social media gifting has never been more popular and 2010 is poised to be the first digital holiday season with mobile purchasing, delivery and in-store redemption expected to ease holiday shopping for nearly half of holiday revelers. See the article about gift giving goes digital… Read More
In the absence of measures taken to use mobile shopping to their advantage, broadly-defined mobile retailing will hurt, rather than help, most retailers. The reason is simple. Web-equipped mobile users easily can check prices, availability, product reviews and other information on products while they are in stores. And people are doing that. See the article… Read More
Despite the fact that the point of purchase is now highly mobile, retailers are going to find that the physical store still needs significant investment. Shoppers expect it to be the epitome of the brand experience and the embodiment of all that is unique about the way a merchant does business. See the article about… Read More
No matter how you address it, customer loyalty emanates from excellent customer service. Consumers want their shopping experiences to be completely effortless and done to perfection. See the article about building customer loyalty… Read More
The social media guru and SVP of idea development at Forrester Research has released a Spinal Tap-like (goes to 11!) list of retailers who, in his view, are the best examples leveraging social media and digital technology. See the article about the best use of social media by a retailer… Read More
“Our story is a testament to the truth that web-focused social media can have a very real impact in driving traditional retail demand. This campaign has proven our reverse marketing model and enabled us to overflow the banks of the Internet and establish a growing number of major brick and mortar retail deals,” said Jeff… Read More