Retailers are faced with barriers in their quest for customer loyalty. The following barriers highlight five misconceptions commonly plaguing loyalty programs from achieving real success. See the article about five barriers to building retail customer loyalty… Read More
While some retailers seem confused by the online world of social media, others are pretty comfortable in realizing that effective navigation in social networks can lead to successful brand building, expansion of customer base and penetration of new markets. See the article about the impact of social media… Read More
A new group of websites is trying to target deals to people’s specific shopping habits or their social networks’ recommendations. From discounts embedded in Internet ads to deals based on previous purchases, these companies want to take group buying to the next level. See the article about social networking and customization… Read More
While sites like beautifulpeople.com may strike us as nothing more than tasteless elitism, they point to the underlying human need to feel special, unique and valued via exclusive membership. See the article about The Enduring Allure of the Secret Handshake… Read More
Social Networking seems to be winning the day. Kim Shaver, vice president of marketing communications at Hooker Furniture says their social networking project “has surpassed expectations.” Many echo Shaver’s sentiments and are making social networking a priority, in their overall market strategy. See the article about Social Networking and what role it will play in… Read More
More stories are surfacing from merchants who miscalculated with Groupon, customers who found the experience lacking due to capacity issues, and a class action suit has been filed in California which could “threaten its business model”. See the article about what’s next for Groupon… Read More
True customer loyalty and engagement goes beyond frequent flyer programs, frequent buyer cards, and frequent dining rewards. See the article about buying loyalty… Read More
“Part of our digital strategy is going where our customers are and engaging with them in relevant ways,” said Clay Cowan, vice president of ecommerce and digital marketing at Sports Authority, Englewood, CO. “Partnering with Foursquare allows us to do that and add real value. See the article about driving charity donations via mobile social… Read More
Many retailers compete on price as opposed to service. Price matters, but your customer service strategy is the most critical tenet of your business. See the article about how to excel in customer service… Read More
I’m sensing a tipping point in how customers relate to loyalty program rewards, and my thinking goes like this: When customers choose which company to do business with, rewards just don’t matter like they used to. See the article about the death of loyalty rewards… Read More