Want to increase your presence on Facebook? If so, you might want to offer a killer contest that strikes a nerve with your audience — just like Macy’s did. See the article about increasing your Facebook “likes”… Read More
The music, video and retail industries may be “disrupted” by the increasing importance of social media, said Dan Rose, Facebook Inc.’s vice president of partnerships and platform marketing. “There’s a lot of potential there, for example if a product is ‘liked’ by a lot of people, it might go on sale.” See the article about… Read More
The pace of innovation makes many traditional retailers nervous, but they can no longer ignore social media and mobile strategies. To compete effectively, retailers must develop online communities to enhance customer relationships. Stores alone will no longer cut it. See the article about social media can no longer be ignored… Read More
According to a recent report from Nielsen, if retailers want to succeed with their marketing initiatives in 2011, they will need to reverse the habit of marketing mostly to prospects and converting them into paying customers. Instead, they need to begin focusing on loyal customers. See the article about customer loyalty… Read More
Here are five ways retailers will be using mobile and social media to change the way we shop in 2011, both in-store and online. See the article about how social data & mobile tech can improve the retail experience… Read More
Over the past year, retailers have invested in mobile technology and developing a strong online presence and now they aim to build a holistic shopping experience that moves seamlessly from the online to the offline world. See the article about the next generation of retail… Read More
In this report (published by market researcher ForeSee) we learn that good old email is still pulling in more customers than social media. See the article about social vs. Email… Read More
Now that most of us have some ideas as to what works best with our customers, 2011 can be the year we make all the time and effort spent on social media really pay off. Consider adopting these New Year’s resolutions for your social media marketing. See the article about 3 social media resolutions for… Read More
As thousands of U.S. and global retailers come together this week at the National Retail Federation conference in New York, one theme that keeps playing out is just how smart consumers have become. They are tech savvy, know what they want, and how to research it. See the article about social networking a retail game-changer… Read More
Do you run a retail business and wish to boost profits promoting your business on social media? You have to be extra careful when promoting your retail business on social media channels like Facebook and Twitter. Your consumer base will only grow if the consumers trust you. Here are top 3 things that you should… Read More