The holiday shopping season is fraught with retail myths. The myth that Black Friday actually increases profits. And the myth that the 3-day Thanksgiving weekend does anything to reinforce the loyalty of your Best Customers. See the article about betraying your best customers with holiday hysteria… Read More


For retailers, this is an all-hands-on-deck time of the year, but it’s also a time when many of them are doing innovative things — some high-tech, some simple and old-fashioned — to get as much revenue as they can from shoppers. Here are four things that retailers are doing this holiday season. See the article… Read More


Creating customer loyalty is very beneficial to a retail enterprise. Standard retail marketing techniques have arisen that encourage customer loyalty. See the article about retail marketing and customer loyalty programs… Read More


The vast majority of buyers are value buyers. The problem is that we’re not educating them about the value we provide or we’re not really providing the value they desire. Either way we’re causing them become more price conscious. See the article about customers only care about price… Read More