As part of a study of nearly 10,000 visitors to the biggest e-retail websites in the United States, Fore-See Results wanted to show how different elements of a shopper’s interactions with a company (including on social media) impact their purchase intent, loyalty, and recommendations. What they found is validation that social media is a viable… Read More

A personal bond with customers lets your company escape the commodity pricing wars and provides you with a powerful new marketing arm: loyal customers who will promote and defend your company online and off–for free. Here are seven tips for getting the process started of building customer loyalty in a big way. See the article… Read More

Marketers are spending nearly twice as much to deepen customer loyalty as they do on other core social media marketing programs, according to a report by the Direct Marketing Association and Colloquy, a loyalty marketing organization. The research indicated that social media budgets for loyalty programs have experienced the highest growth over the last three… Read More

Fortunately, thanks to technology and the internet, there have never been so many options for businesses looking to build long-term relationships with their customers. And these options are growing by the day. Customer loyalty solutions, for instance, look like they’ll be playing a big role in the emerging market for location-based services. Here are five… Read More

It is an accepted fact of marketing that it costs more to make a sale to a new customer than it does to make a repeat sale to existing customers. Hand in hand with this is another accepted fact : the more a customer is contacted, the more likely they are to buy. The more… Read More

Major U.S. retail companies are using E-Club freebies, coupons, discounts, and special members-only deals to build their online marketing audience, and strengthen customer loyalty. In exchange for access to ongoing e-mail communication, retail E-Club members receive merchandise and discounts, and retailers use that e-mail access for ongoing marketing communications. Find a comprehensive list of U.S. retail… Read More

“Customer Loyalty” is certainly the buzz these days in retail.  Loyalty programs extend to almost every retail vertical market with few exceptions.  So if loyalty programs are so ubiquitous, why aren’t they more successful? A long-term customer loyalty strategy must be implemented and regularly monitored for effectiveness.  When developing a customer loyalty strategy certain considerations deserve attention. See the… Read More

About 5 years ago retailers were striving to achieve an “integrated multi-channel strategy” and offer customers a “seamless experienced” – now the majority have achieved it. It has been proven that retailers who offer a truly integrated multi-channel experience secure greater loyalty from their customer base and their cross channel customers on average spend more… Read More

Digital promotions benefit your promotional marketing campaign through increased response rates of loyal customers. They make the customer happy, which creates loyalty that leads to future business. Examples of a digital promotion campaign are endless. For example, why not give away a free music download for every $10.00 spent? A customer will often round up… Read More

As more and more competitors entered (especially in less defensible product categories), store shelves became more inundated with more choices than you (the consumer) could even process. Making a brand choice became less straightforward, and as more and more brands put out their messaging, the more confusing the noise became. To make matters even more… Read More