One of the most important things any company can do to help ensure its survival is invest in practices that create consumer loyalty and good customer service is the foundation on which businesses can build satisfactory relationships with clients. See the article about consumer loyalty… Read More

Over the last couple years, services such as Groupon have sprouted up offering deep discounts to consumers. Such services boast the ability to get thousands of new customers through the door with one daily ad. What operator doesn’t like the sound of an instant expansion to their customer base? But before considering a service like… Read More

We are often asked for the “secret sauce” behind a successful loyalty program and whether we can provide a blueprint that can help retailers optimize their approach. In answer, there is no single generic “ideal program” — the retailer-customer relationship is far too complex to dumb down in this way. See the article about building… Read More

“In today’s crowded marketplace, creating loyal, engaged customers is more important—and more challenging—than ever,” says Mark Johnson, CEO of Cincinnati-based Loyalty 360. “That is why we are going to see a number of key trends unfold over the next year.” Johnson predicts the following 11 key trends will dominate the loyalty marketing industry in 2011.… Read More

Customer loyalty shows up in greater share of the customer’s wallet and higher frequency of purchase. Loyal customers spend more per average transaction, and they send referrals to you through the enthusiastic stories they tell, based on doing business with you. You can market all you want, but in the end, customers believe and talk… Read More

While consumer-branded businesses are abuzz with social media’s potential, no one yet really understands the medium’s potential to affect financial performance. We found four good bets that retailers—of almost any size and from any segment—can employ to both maximize customer loyalty benefits and minimize brand risk. See the article about customer loyalty and social media… Read More

For both retailers and marketers, it’s an exciting time for customer loyalty programs. Two main trends in technology are transforming the customer loyalty space once again, by dramatically increasing the accessibility of customer data. See the article about data trends in customer loyalty… Read More

The internet has created a platform where customers no longer value brand loyalty, according to a survey by Forrester Research. David Selinger, CEO of online consultancy firm RichRelevance, said, “Customers will write reviews regardless, so it is better to be part of that story. If there’s one consistent trend, it’s that loyalty has gone.” See the… Read More