When it comes to franchise marketing, each franchise location typically lacks their own unique online presence. This is because online corporate websites and social networking initiatives are usually targeted at a general consumer audience — not any specific geographic area. There is an opportunity for franchise owners to increase awareness in their own markets through social networks.… Read More
A new report published last month by Famecount revealed that retail, food and fashion brands are amongst the most popular categories on Facebook, Twitter and YouTube, with Starbucks boasting a top index score of 69.2% and an unfathomable Facebook fan count of 7.5 million – and counting. As a result of this huge shift in buying… Read More
The buzz surrounding social media is palpable, but most retailers are struggling to figure out how much of it generates actual value and how much is just a fad. Here, then, are five real-world examples of retailers that are using social media in intelligent and creative ways, and creating customer ambassadors in the process. See… Read More
Be my friend, get a free bagel! That’s the message Einstein Bros. Bagels is telling potential customers on Facebook, and, at least in visible numbers, it’s paying off. The bagel-and-schmear giveaway started less than three full days ago, and already the bagel chain has increased its Facebook fan count from a measly 4,700 to a… Read More
Everyone is talking about social media and with good reason. In the retail sector, social media is having a huge impact on the way brands interact with their customer base, as we found in our recent research which explored the impact social media is having on consumer behavior. See the article about switching to social… Read More
Every business, blogger, and the rest of us on social media have experienced it: someone just called you out on Twitter or in a blog. It’s all too easy to get frustrated and respond with something that will just make the situation worse (“I’ll give you a refund right away… oh wait, you didn’t actually… Read More
The section below the “Share” line: These are all self-explanatory and will be set by members at the time of video upload. The “Distinctions” field will be populated by a CDR site administrator. There will be a way for the site administrator to enter text in this spot to distinguish a video. But it will… Read More