A new report published last month by Famecount revealed that retail, food and fashion brands are amongst the most popular categories on Facebook, Twitter and YouTube, with Starbucks boasting a top index score of 69.2% and an unfathomable Facebook fan count of 7.5 million – and counting.
As a result of this huge shift in buying and selling behaviour, retail brands have had to up the ante on their social media activities – the results of some of which are demonstrated in the case studies below.
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