No matter how you address it, customer loyalty emanates from excellent customer service. Consumers want their shopping experiences to be completely effortless and done to perfection. See the article about building customer loyalty… Read More
The social media guru and SVP of idea development at Forrester Research has released a Spinal Tap-like (goes to 11!) list of retailers who, in his view, are the best examples leveraging social media and digital technology. See the article about the best use of social media by a retailer… Read More
“Our story is a testament to the truth that web-focused social media can have a very real impact in driving traditional retail demand. This campaign has proven our reverse marketing model and enabled us to overflow the banks of the Internet and establish a growing number of major brick and mortar retail deals,” said Jeff… Read More
Ferreiro and his business partner, Joseph Amoroso, advertise in local newspapers, mass email customers about new and sale items and text message them passwords tied to exclusive discounts. Yet nothing brings in business like their Facebook page. “It blows everything else away,” Ferreiro said. See the article about finding and keeping customers in a social… Read More
Every December, the media is filled with lists ranging from market predictions for the upcoming year and this year’s “best of” stories to best sellers and service providers. See the article about 10 best of digital media and retail lists… Read More
The holiday shopping season is fraught with retail myths. The myth that Black Friday actually increases profits. And the myth that the 3-day Thanksgiving weekend does anything to reinforce the loyalty of your Best Customers. See the article about betraying your best customers with holiday hysteria… Read More
Groupon’s quick success has spawned dozens of copycat daily deal sites, but will these sites continue to flourish? Only if marketers become savvier to the new breed of consumer in today’s digital world. From a consumer point of view, the problems with the Groupon model are these. See the article about learning from Groupon’s shortcomings… Read More
The mainstream of mobile commerce is not yet based around making purchases via mobile, but in using phones as a shopping aid—for store location, product research and finding deals. Consumers are eager to check their phones for info, but retailers have been behind the game. See the article about what shoppers want from Retail Apps… Read More
For retailers, this is an all-hands-on-deck time of the year, but it’s also a time when many of them are doing innovative things — some high-tech, some simple and old-fashioned — to get as much revenue as they can from shoppers. Here are four things that retailers are doing this holiday season. See the article… Read More
Creating customer loyalty is very beneficial to a retail enterprise. Standard retail marketing techniques have arisen that encourage customer loyalty. See the article about retail marketing and customer loyalty programs… Read More