The retail experience is changing daily. The days of one way, push advertising are being transformed with social media so that the user has a greater degree of control and basically opts in for what they want, when they want it. See the article about social media marketing matters… Read More
Today, the shopping process may begin well before a consumer walks into a store, and in fact, can be completely transacted without ever setting foot into a retailer’s location (including taking delivery of the product). See the article about the future of social commerce in retail… Read More
Want to increase your presence on Facebook? If so, you might want to offer a killer contest that strikes a nerve with your audience — just like Macy’s did. See the article about increasing your Facebook “likes”… Read More
The music, video and retail industries may be “disrupted” by the increasing importance of social media, said Dan Rose, Facebook Inc.’s vice president of partnerships and platform marketing. “There’s a lot of potential there, for example if a product is ‘liked’ by a lot of people, it might go on sale.” See the article about… Read More
The pace of innovation makes many traditional retailers nervous, but they can no longer ignore social media and mobile strategies. To compete effectively, retailers must develop online communities to enhance customer relationships. Stores alone will no longer cut it. See the article about social media can no longer be ignored… Read More
According to a recent report from Nielsen, if retailers want to succeed with their marketing initiatives in 2011, they will need to reverse the habit of marketing mostly to prospects and converting them into paying customers. Instead, they need to begin focusing on loyal customers. See the article about customer loyalty… Read More
Here are five ways retailers will be using mobile and social media to change the way we shop in 2011, both in-store and online. See the article about how social data & mobile tech can improve the retail experience… Read More
Over the past year, retailers have invested in mobile technology and developing a strong online presence and now they aim to build a holistic shopping experience that moves seamlessly from the online to the offline world. See the article about the next generation of retail… Read More
In this report (published by market researcher ForeSee) we learn that good old email is still pulling in more customers than social media. See the article about social vs. Email… Read More
Now that most of us have some ideas as to what works best with our customers, 2011 can be the year we make all the time and effort spent on social media really pay off. Consider adopting these New Year’s resolutions for your social media marketing. See the article about 3 social media resolutions for… Read More