It was just a matter of time for Facebook to step up its game to promote Facebook Credits to mainstream America in the real world. And what better way to do it than to have them available at nearly all of the 6,000 7-11 stores in the continental US? PayNearMe is the new product that… Read More
While some members of the U.S. retail industry are baffled by the online world of social media, a select few retailers are discovering that successful navigation in social networks can help them build their brand, find customers, and reach new markets without the help or cooperation of traditional mass media. As more people turn their attention… Read More
With 500 million people on Facebook, 150 million on Twitter and every Fortune 500 company represented on LinkedIn, many marketers are overwhelmed and overspent trying to engage their customers and prospects. You can’t outspend the big brands, and you can’t put more hours in than them, either. What you can do is play the game… Read More
IDC Retail Insights recently released a new report, which gives an overview of the main opportunities being created by social networks for retailing. This study also analyzes the various social phenomena developing on the Web 2.0, and how these can be used by retailers to gain a competitive advantage. See the article about the influence… Read More
As the Internet expands and the world gets smaller, retailers are looking for creative new ways to market their products and lure shoppers into their stores. At the forefront of the latest methods for broadcasting local news of sales, promotions and deals is groupon.com, a Website operating in more than 40 cities nationwide. The site organizes daily… Read More
The social sphere continues to demonstrate how word of mouth can positively and negatively serve retail brands, but its potential for search and gift guiding is coming to life in the months moving toward holiday. Online shoppers have indicated that they’re increasingly tapping social networks for gift ideas, as 27% of holiday shoppers last year… Read More
Social networking sites are attracting users at a rapid pace. In February, Facebook announced 400 million users, and Linked-In added its 60 millionth member in March, up from 55 million in December. Twitter has grown to more than 75 million. This means your customers are online and talking about you whether you’re in on the… Read More
Just as e-commerce businesses are getting a strong hold on utilising current social networking avenues, along comes another facet to consider in any social media strategy – location, location, location. No, we’re not talking mobile commerce but rather social media in the form of location based check in services such as FourSquare and FaceBook’s Places. See the… Read More
When it comes to franchise marketing, each franchise location typically lacks their own unique online presence. This is because online corporate websites and social networking initiatives are usually targeted at a general consumer audience — not any specific geographic area. There is an opportunity for franchise owners to increase awareness in their own markets through social networks.… Read More
A new report published last month by Famecount revealed that retail, food and fashion brands are amongst the most popular categories on Facebook, Twitter and YouTube, with Starbucks boasting a top index score of 69.2% and an unfathomable Facebook fan count of 7.5 million – and counting. As a result of this huge shift in buying… Read More