As part of a study of nearly 10,000 visitors to the biggest e-retail websites in the United States, Fore-See Results wanted to show how different elements of a shopper’s interactions with a company (including on social media) impact their purchase intent, loyalty, and recommendations.
What they found is validation that social media is a viable marketing strategy when attempting to understand what customers want and know which social media platforms they frequent.
See the article about social media and loyalty