For both retailers and marketers, it’s an exciting time for customer loyalty programs. Accelerating advances in technology are leading to a rapid expansion of customer data, a trend that will continue to grow and transform how companies and customers interact with each other over the next five years.
While many retailers introduce loyalty programs with the belief that they will make customers more loyal, successful companies are using customer data to create insights and develop strategies on how to understand and treat their best customers.
See the article about emerging data in retail