Hallmark is an American classic, a nearly 100-year-old, third-generation family-owned company with deep roots in Kansas City, Missouri. But even long-standing, venerable companies sometimes must shake things up. When Hallmark realized it needed to freshen up its Gold Crown Card loyalty program—the first of its kind in the greeting card industry—which serves Hallmark Gold Crown… Read More


Good customer service is indeed hard to find, much more to provide. It is one thing to want to provide good customer service to your customers and yet another thing to do it. Information sharing between the management and frontline staff, budget constraints and equipments needed to do the job makes providing good customer care… Read More