As thousands of U.S. and global retailers come together this week at the National Retail Federation conference in New York, one theme that keeps playing out is just how smart consumers have become. They are tech savvy, know what they want, and how to research it. See the article about social networking a retail game-changer… Read More
Do you run a retail business and wish to boost profits promoting your business on social media? You have to be extra careful when promoting your retail business on social media channels like Facebook and Twitter. Your consumer base will only grow if the consumers trust you. Here are top 3 things that you should… Read More
Micah Solomon, co-author of “Exceptional Service, Exceptional Profit: The Secrets of Building a Five-Star Customer Service Organization,” knows a few things about service himself, as an entrepreneur and sought-after source on the topic of loyalty. Solomon was kind enough to share with us seven tips for winning the hearts of fickle and time-starved consumers. See… Read More
As retail brands and PR companies look for more and more ways to utilise their social media campaigns as we move into 2011, the integration of social media and e-commerce is sure to play a big role this year. See the article about 5 ways retail brands can integrate social media… Read More
With Facebook ranked as the #1 website in the US, retailers have been increasingly turning to social media to communicate with current and potential customers, particularly during the critical holiday shopping season. See the article about retail gets more social… Read More
In an effort to set users up with better gift suggestions, many brands are integrating their ecommerce websites into Facebook. See the article about using Facebook to improve the retail experience… Read More
2010 may not have been the best year for retail, but it’s behind us now! Don’t look back. 2011 promises a fresh start for success. Begin your new year with five resolutions that will rock your business world for years to come. See the article about five retail resolutions that rock… Read More
Foursquare has about 5 million users right now. I caution, however, to not let the numbers you see persuade you to do anything until you have done a thorough examination as to whether location based services can do anything at all for your business. See the article about Foursquare retail checkins during holiday… Read More
Retailers are proactively reaching out to their customers and target audience via social media, ranging from Facebook and Twitter pages to blogs and online communities.… Read More
Did all the retailer promotions on Facebook and Twitter this holiday season convince you to visit those sites? A new study says, no, not so much: Only about 5 percent of online holiday shoppers said they were “primarily influenced” to visit the retail sites suggested by social media channels. See the article about social media’s… Read More