Last month, Arby’s kicked off a Foursquare promotion in which mayors of 37 locations from Evansville, Ind., to Huntsville, Ala., get reserved seats at “Mayor’s tables” and 50% off meals.
“This represents the intersection of the social-media conversation we want to be a part of and the real-world targetability that larger retail operations desire,” says Bob Kraut, senior vice president at Arby’s Restaurant Group Inc.
See the article about being a Foursquare Mayor