The technology is cool and it’s easy to see why it’s appealing to retailers. Shopkick gets paid using a performance-based model. And set-up costs are minimal, with the boxes costing less than $100 each, Mr. Roeding said. Mr. Roeding said retailers have between a 20% and 95% conversion rate (the number of shoppers who actually… Read More
Last week, Facebook held their Mobile Event during which they announced several new upcoming features. One of the most interesting among these was ‘Deals‘, a feature that could help local businesses get noticed by more users on Facebook. Facebook has already tied-up with over 20 retail chains and they expect to host about 20,000 deals… Read More
Welcome to the rise of the social consumer and a new era of social commerce. From online to offline to online again, social consumers are checking into businesses, fusing online and offline engagement and influencing behavior and decisions in the process. These increasingly important acts of social exchanges are gaining in value and delivering benefits for both… Read More
Meet the new shopper. The digital consumer is shopping with friends, sharing recommendations, and actively engaging in dialogue with brand owners on how they want to be served. With the rise of social commerce, you have new opportunities to anticipate, personalize and energize the shopping experience; but our finished research report documents that convention is the biggest… Read More
A personal bond with customers lets your company escape the commodity pricing wars and provides you with a powerful new marketing arm: loyal customers who will promote and defend your company online and off–for free. Here are seven tips for getting the process started of building customer loyalty in a big way. See the article… Read More
Marketers are spending nearly twice as much to deepen customer loyalty as they do on other core social media marketing programs, according to a report by the Direct Marketing Association and Colloquy, a loyalty marketing organization. The research indicated that social media budgets for loyalty programs have experienced the highest growth over the last three… Read More
Fortunately, thanks to technology and the internet, there have never been so many options for businesses looking to build long-term relationships with their customers. And these options are growing by the day. Customer loyalty solutions, for instance, look like they’ll be playing a big role in the emerging market for location-based services. Here are five… Read More
It is an accepted fact of marketing that it costs more to make a sale to a new customer than it does to make a repeat sale to existing customers. Hand in hand with this is another accepted fact : the more a customer is contacted, the more likely they are to buy. The more… Read More
Facebook Places has been around for a couple months, letting Facebook users let their social network know where they are and what they’re doing, but it has lacked incentive. The new Deals function means businesses will be able to offer bargains and discounts with Facebook Places as well. The 500 million plus Facebook users will now… Read More
Groupon, the “localized” deal of the day website has witnessed phenomenal growth in the last one year. Groupon’s success underlines the power of Social Media which makes it so easy to connect with other like minded people over the internet. Even retailing giant Walmart seems to be taking note of Groupon’s success and has launched a Facebook… Read More