The advancement of mobile technology and the pervasiveness of smarter and commerce-ready mobile devices among customers are the top two pressures driving adoption and use of mobile retail or mobile channel initiatives. “The mobile channel is a necessary customer touch point that retailers will need to embrace as more customers turn to anytime anywhere shopping,” says Sahir Anand, Vice-President and Principal Analyst, Retail and Banking and Chief Author of the report.
See the article about mobile technology