Retailers are faced with barriers in their quest for customer loyalty. The following barriers highlight five misconceptions commonly plaguing loyalty programs from achieving real success. See the article about five barriers to building retail customer loyalty… Read More

While sites like may strike us as nothing more than tasteless elitism, they point to the underlying human need to feel special, unique and valued via exclusive membership. See the article about The Enduring Allure of the Secret Handshake… Read More

I’m sensing a tipping point in how customers relate to loyalty program rewards, and my thinking goes like this: When customers choose which company to do business with, rewards just don’t matter like they used to. See the article about the death of loyalty rewards… Read More