Retailers need to adopt a nuanced response as the popularity of social media, mobile commerce and location-based services impacts on purchase habits. “Many retailers are unsure how much to invest in these channels and the effect they will have on their marketing, pricing, loyalty programs, and customer relationships,” said the Boston Consulting Group. See the… Read More

The focus of reports on social media has been on the benefits to the consumer, but there’s a lot of upside for retailers that use these tools to engage their customers — upside that extends far beyond the ability to get in front of prospective customers in a new channel. See the article about retailers… Read More

Some quick tactical tips and suggestions for retailers getting into social media, regardless of what market you specialize in. See the article about tips to help retailers engage in social media… Read More

Retail CMOs’ sharpening and increasing focus on social networking sites speaks to the growing popularity and effectiveness of this medium to reach consumers across demographics. Further, the low-cost nature of social networking gives retailers more room to boost their broadcast media investment for the holiday season. See the article about Retail CMOs cite flat holiday… Read More

It’s been two weeks since Lustre Pearls and Gems started offering a $200 coupon code for check-ins via Facebook Places at the Westfield Valley Fair mall in Santa Clara, CA. See the article about Facebook Places driving foot traffic… Read More

While Target made a splash by purchasing the Promoted Trend on Twitter before the big holiday shopping day, other top department stores, consumer electronics, and home retailers used their Twitter accounts to promote specific in-store and online offers, and to engage with consumers who embraced the holiday shopping spirit. See the article about how top… Read More