For retailers, this is an all-hands-on-deck time of the year, but it’s also a time when many of them are doing innovative things — some high-tech, some simple and old-fashioned — to get as much revenue as they can from shoppers. Here are four things that retailers are doing this holiday season. See the article… Read More
Creating customer loyalty is very beneficial to a retail enterprise. Standard retail marketing techniques have arisen that encourage customer loyalty. See the article about retail marketing and customer loyalty programs… Read More
The vast majority of buyers are value buyers. The problem is that we’re not educating them about the value we provide or we’re not really providing the value they desire. Either way we’re causing them become more price conscious. See the article about customers only care about price… Read More
Several start-ups have recently launched loyalty-card apps to help businesses attract customers and reward their regular fans. At the same time, these apps ferret out marketing data, giving even the smallest shop access to high-powered analysis. Here’s a look at four companies racing to reinvent loyalty programs. See the article about loyalty-card apps… Read More
It seems that as our technology improves, the business/customer relationship is declining. This trend can cause a significant decrease in sales. One way to counteract this trend is to resolve customer service problems successfully and efficiently in order to retain customer loyalty. See the article about frustrated customer service… Read More
“The recession has forever changed people’s mindset about shopping,” said Dr. Alan Treadgold, Leo Burnett Worldwide’s head of retail strategy at Leo Burnett. “People have developed new rules for retailers. As a result, retailers must understand the changed role they play in people’s lives and meet their expectations to maintain customer loyalty.” See the article… Read More
With over 2 billion hits a day, YouTube is the second most trafficked search engine on the web (runner up to search giant Google, of course). So if you aren’t using this service, you’re missing out on reaching tons of potential customers. See the article about how YouTube is changing the face of retail… Read More
In summing up the revenue share of the Black Friday weekend, Marshal Cohen, chief retail analyst at NPD Research Group, states that 25% of the total holiday spend will occur over the Black Friday weekend. But, the real question is whether the Black Friday activity is an indicator of sustainable shopping habits associated with particular… Read More
Americans plan to spend an average of $688.87 on holiday-related shopping, a slight rise from last year’s $681.83. But those numbers just tell a fraction of the story. Here are some of the most interesting trends and nuggets. See the article about top ten holiday trends for 2010… Read More
The list is in and shoppers have spoken! Today, the NRF Foundation and American Express released the finalists for the 2010 Customers’ Choice Awards – the companies shoppers list as providing the very best in service. See the article about which companies are customer service superstars… Read More