The retail experience is changing daily. The days of one way, push advertising are being transformed with social media so that the user has a greater degree of control and basically opts in for what they want, when they want it. See the article about social media marketing matters… Read More
Today, the shopping process may begin well before a consumer walks into a store, and in fact, can be completely transacted without ever setting foot into a retailer’s location (including taking delivery of the product). See the article about the future of social commerce in retail… Read More