Companies can build a stronger bond with the consumer and drive customer loyalty by using social networking, an expert has suggested. Recent research commissioned by Siemens Enterprise Communications revealed 70 per cent of consumers would like to be able to use social media to interact with retailers. See the article about creating customer bonds… Read More

According to a survey conducted by “The Corporate Executive Board”, companies should not artificially raise expectations in their efforts to over-satisfy customers. The research suggests, and CEB advises, instead that reducing the level of effort a customer exerts in the service channel is a more effective path to customer loyalty. In fact, 96 percent of… Read More

Why should my opinion count and why should you listen to me as a consumer? The reason being, I shop for a family of four (which was 6 at one point in time), we are on a strict budget as many families throughout the country. Through the years it’s been coupons, discounts and only buying… Read More

Hallmark is an American classic, a nearly 100-year-old, third-generation family-owned company with deep roots in Kansas City, Missouri. But even long-standing, venerable companies sometimes must shake things up. When Hallmark realized it needed to freshen up its Gold Crown Card loyalty program—the first of its kind in the greeting card industry—which serves Hallmark Gold Crown… Read More

Good customer service is indeed hard to find, much more to provide. It is one thing to want to provide good customer service to your customers and yet another thing to do it. Information sharing between the management and frontline staff, budget constraints and equipments needed to do the job makes providing good customer care… Read More